Shop · Coming soon

Cards, team packs and guides.

Nothing here is on sale yet. Each one will go on sale when it is finished, not before. If you would like to know when, register interest and we will tell you, once, with no mailing list unless you ask for one.

Everything will be sold through Payhip, which handles payment and UK VAT. Prices below are what we expect to charge. If a pack isn't right for your team, email us within 14 days with a line about why and we'll refund you.

For groups and teams
Table Talk: a year of sessions, printable cards For networking organisers and hosts · First to launch

Table Talk: a year of sessions

Twelve new discussion sessions for networking groups, one a month, on top of the free cards. Each comes as a printable card that works in black and white, a single slide and a host's script, in a 15-minute version for breakfasts and a 45-minute version for longer meetings. It also includes the cast sheet and a spare session for the month the speaker cancels. Five cards are free to try now.

Expected £49 for one group, about £295 for an organiser running up to ten. Larger networks, ask us.

Register interest
Team packs, including Before we switch it on For managers and HR · Coming soon

Team packs

Ready-to-run sessions for team days, each for a different situation, for teams using AI already and teams who haven't started. Every pack ends with something the team writes itself, in its own words, to keep. Each includes ground rules, a page of notes for the manager, a short list of times not to run it, and a Hot Seat set of sharper questions for teams who can take the heat (except Who's who, because new and merging teams aren't ready for it).

  • Before we switch it on. Bringing in a new AI tool. The team writes down the rules it already lives by.
  • The away day. A general team session, 60 to 90 minutes.
  • Who's who. New starters, a new team, or two teams merging. Maps the work nobody sees and how each person likes to work.
  • Three months in. The follow-up: what changed after AI arrived, and what to check now.
  • The top table. For directors, run by an outside chair.

Expected £79 a pack for one team, £129 for the starter pair (Before We Switch It On plus Three Months In), or all five with a company licence: £395 up to 100 staff, £695 for 101 to 500.

Register interestSee a sample pageSee an example result
Guides
It Isn't Just You, a guide for marketers For marketers · PDF and templates

It Isn't Just You

For marketers doing more than their job title says. How to show what you actually do now, and say it so the people above you hear it.

  • The checking log: the hidden work, counted in ten minutes a week
  • The "my role has changed" conversation, for reviews, pay and interviews
  • The full Phrasebook, with extra phrases kept for buyers
  • A ready-to-send email asking your employer to pay for it

Expected £19 to £24.

Register interestSee a sample page
Behind the Output, a briefing for leaders For directors, owners and partners · PDF

Behind the Output

What AI is really doing in your business, and what to ask about it. A twenty-minute briefing with a one-page summary at the front.

  • The four places a business can be with AI, and which one you're in
  • Seven patterns seen from both sides, each starting with the gain
  • Data, privacy and regulation in plain English (UK)
  • Six questions for leadership, with what good and worrying answers sound like

Expected £49, or £79 for a board edition to share with up to 10 colleagues.

Register interestRead the free sample
The Pit Wall Kit, editable governance templates For firms running AI agents · In development

The Pit Wall Kit

Governance templates for a marketing operation where AI does some of the work. Rules for what AI may and may not do, fair alert rules, a register of tools and data, an access register, a daily check, and step-by-step prompts for building a simple team dashboard, with an IT and security sign-off step built in.

Editable Word and text files. Expected £249.

Register interest
AI for firms with no marketing team, a guide for owners For owners · In development

AI for firms with no marketing team

Prompts and checklists for the jobs smaller firms actually do: quotes, tenders, case studies, enquiries. Tell us your trade and we'll tell you when it's ready.

Register interest
The book

The Paradoxes of Marketing

Eighteen patterns that explain why work feels the way it does. Join the list to hear when it is published.

Read more
Where next?
Keen or cautious

I set the direction or the budget

Owners, directors, partners and senior leaders, whether you've backed AI or not.

 Not decided yet

We haven't decided about AI

A safe way to start, and how to find out what's already happening.

 Translating both ways

I'm in the middle

Managers and team leaders, with someone above and a team below.

 Doing the work

I do the work

Checking the AI, fixing what slipped through, and keeping it all moving. Marketers especially.

 Smaller firms

I run a small firm

The marketing, the admin and the AI are you and one or two others.

 People and learning

I look after people

HR, people and L&D: policy, workload, fairness and the team days.

 Facilitators

I run training or team days

Fresh, ready-to-run material on the subject every client is asking about.

 Networks

I run a networking group

Free discussion cards for breakfasts, chambers and peer groups.

 Getting in

I'm new to work or to marketing

Students and career changers who want to know what the job looks like now.

 No reading required

Just show me the tools

Free tools. Nothing to sign up to.