Marketing is complicated. Someone finally explained why.
If you have ever sat in a meeting knowing exactly what was about to go wrong, and watched it go wrong anyway, this book is for you.
The Paradoxes of Marketing names eighteen patterns that run through every organisation that has ever tried to market something. It is not a manual and it will not fix your organisation. It will give you a word for the thing, and that changes more than you would expect.
Observed repeatedly. Further study required.
Do any of these sound like last Tuesday?
They are not people. They are moments.
The book uses a small cast because it is quicker. "Derek nodded" tells you more about a meeting than three paragraphs on stakeholder engagement. Nobody is a Derek all the time. Everybody is a Derek some of the time.
Tap any plate to read it full size.
Be the first to know when the book arrives.
No noise. A note when there is something worth saying, and a new paradox most weeks in the meantime.