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Under the Bonnet

For: directors, owners and team leaders who want to know what they now own, without learning to code.

Once AI is doing real work in your marketing, you own more moving parts than you might think. Nine of them matter most. Choose each one for what it is in plain English, why it matters, and the one question worth asking about it.

The loop

↺ What the team learns goes back into the knowledge base, so the same mistake is less likely next time.

Around the loop

This map describes the parts, not a product. You can build them with whatever tools you already use. The Pit Wall starter kit, in development, includes templates for each part.

Where next?
Keen or cautious

I set the direction or the budget

Owners, directors, partners and senior leaders, whether you've backed AI or not.

 Not decided yet

We haven't decided about AI

A safe way to start, and how to find out what's already happening.

 Translating both ways

I'm in the middle

Managers and team leaders, with someone above and a team below.

 Doing the work

I do the work

Checking the AI, fixing what slipped through, and keeping it all moving. Marketers especially.

 Smaller firms

I run a small firm

The marketing, the admin and the AI are you and one or two others.

 People and learning

I look after people

HR, people and L&D: policy, workload, fairness and the team days.

 Facilitators

I run training or team days

Fresh, ready-to-run material on the subject every client is asking about.

 Networks

I run a networking group

Free discussion cards for breakfasts, chambers and peer groups.

 Getting in

I'm new to work or to marketing

Students and career changers who want to know what the job looks like now.

 No reading required

Just show me the tools

Free tools. Nothing to sign up to.