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Free tool · About 2 minutes

Where did the time go?

For: marketers, team leaders and owners who do their own marketing.

AI saves time on producing work. It also adds time: checking, correcting, prompting, approving and keeping it all running. This calculator puts both sides on one page.

Use rough weekly hours for yourself or your whole team. Your own numbers only. Nothing is stored or sent.

Hours saved each week

What AI took off the plate

Hours added each week

What AI put back on it

Your picture
Where next?
Keen or cautious

I set the direction or the budget

Owners, directors, partners and senior leaders, whether you've backed AI or not.

 Not decided yet

We haven't decided about AI

A safe way to start, and how to find out what's already happening.

 Translating both ways

I'm in the middle

Managers and team leaders, with someone above and a team below.

 Doing the work

I do the work

Checking the AI, fixing what slipped through, and keeping it all moving. Marketers especially.

 Smaller firms

I run a small firm

The marketing, the admin and the AI are you and one or two others.

 People and learning

I look after people

HR, people and L&D: policy, workload, fairness and the team days.

 Facilitators

I run training or team days

Fresh, ready-to-run material on the subject every client is asking about.

 Networks

I run a networking group

Free discussion cards for breakfasts, chambers and peer groups.

 Getting in

I'm new to work or to marketing

Students and career changers who want to know what the job looks like now.

 No reading required

Just show me the tools

Free tools. Nothing to sign up to.