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AI words, in plain English.

The words people use in meetings about AI, explained in a sentence, with what each one means on an ordinary Monday. Nobody has to admit they didn't know.

For: anyone who has nodded through a meeting about AI.

These are general explanations, not tied to any one product, and tools change quickly. Last checked November 2026.

The basics

Generative AI
AI that makes new things: text, images, summaries, code. ChatGPT, Copilot, Claude and Gemini are all examples.On a Monday: it's the thing that wrote the first draft of the email you're now checking.
Large language model (LLM)
The engine inside most AI assistants. It has learnt patterns from a vast amount of text and predicts what words should come next, very well.On a Monday: it's very good at sounding right, which isn't quite the same as being right.
Model
One particular version of an AI engine. Companies release new models every few months, and each behaves a little differently.On a Monday: the reason the same request gives a different answer after an update.
AI assistant, or chatbot
The window you type into. It sits on top of a model and handles the conversation.On a Monday: NEIL, keen and very quick.
Prompt
What you type or say to the AI: the question, the instruction, and any background you give it.On a Monday: a good prompt reads like a good brief. A vague one gets you something confident and generic.
Context, or context window
Everything the AI can see at once while it answers: your messages, any files you've added, its instructions. There's a limit to how much fits.On a Monday: in a very long conversation, the early instructions can quietly stop counting.
Token
The small chunks of text an AI reads and writes, roughly three quarters of a word each. Usage limits and costs are often counted in tokens.On a Monday: why the bill, or the "you've reached your limit" message, depends on how much you paste in.
Training data
The text and images a model learnt from before it was released.On a Monday: it knows a lot about the world in general and nothing about your business unless you tell it.
Knowledge cut-off
The date its training data stops. Unless it can search the web, it won't know what happened after that.On a Monday: last year's prices, presented as this year's.
Multimodal
An AI that works with more than text: images, voice, documents, sometimes video.On a Monday: you can photograph the whiteboard and ask it to type up the actions.

Working with it

Custom instructions, or system prompt
Standing instructions the AI follows every time, so you don't repeat yourself: who you are, how to write, what never to do.On a Monday: the place your team's AI rules should live, not just in a document nobody opens.
Project, or workspace
A folder in the AI tool with its own instructions and reference files, so every conversation in it starts with the same background.On a Monday: handy, until the files in it are two versions out of date and nobody owns them.
Knowledge base
The documents you give an AI to work from: price lists, policies, past work, house style.On a Monday: it will trust whatever's in there, including the price list from 2023. See the Brain That Grew.
Retrieval, or RAG
Short for retrieval-augmented generation. The AI looks things up in your documents before answering, instead of relying on memory.On a Monday: better answers about your business, as long as the documents are right.
Fine-tuning
Training a model further on your own examples so it behaves more like you want. More expensive and technical than instructions, and rarely the first thing a small firm needs.On a Monday: usually what someone means when they say "we'll train it on our data", and usually not what they actually do.
Copilot
Microsoft's name for the AI built into Office and Windows. People also use it loosely for any AI that sits inside software you already have.On a Monday: the "help me write" button that appeared in Outlook without a meeting about it.
Connector, or integration
A link that lets an AI read from or act in another system, such as your email, calendar, files or CRM.On a Monday: very useful, and worth knowing exactly what it can see and change.
MCP (Model Context Protocol)
An open standard for connecting AI assistants to other tools and data, so one connector can work with several AI products.On a Monday: the plumbing behind "it can now look in our shared drive".
Automation, or workflow
A chain of steps that runs by itself: when this arrives, do that, then send this.On a Monday: saves hours, until step three fails quietly and nobody notices for a fortnight.

Agents

AI agent
An AI that works towards a goal over several steps by itself, using tools: searching, reading files, filling in forms, sending drafts.On a Monday: less a tool you use, more a junior colleague you've delegated to. See the agent line-up.
Tool use
When an AI can do things as well as write: search the web, run a calculation, open a file, call another system.On a Monday: the difference between "here's how you'd book it" and "I've booked it".
Multi-agent system
Several agents, each with its own job, handing work to each other. Often one coordinating agent passes tasks out.On a Monday: a team, which means it needs the same things a team needs, including someone who asks awkward questions.
Orchestrator
The agent, or the person, that splits a job into parts, hands them out and puts the results back together.On a Monday: the foreman. If nobody has that job, everybody assumes somebody does.
Memory
What an AI keeps between conversations: your preferences, past decisions, ongoing work. Some tools have it, some don't, and it's often editable.On a Monday: worth reading now and again. It remembers what it was told, not necessarily what's still true.
Human in the loop
A person who reviews or approves AI work at set points before it goes anywhere.On a Monday: necessary, not sufficient. Don't put a human in the loop. Put them in the design.
Guardrails
Limits built around an AI so it can't do certain things: send without approval, spend money, touch certain data.On a Monday: the rules that work even when nobody remembers them.
Persona
The character and way of working you give an AI: how cautious, how blunt, what it questions, who it answers to.On a Monday: the part most firms skip, which is why so many agents behave like the same keen new starter. That's Fabz.

When it goes wrong

Hallucination
When an AI states something false with complete confidence: a made-up source, a wrong figure, a policy that doesn't exist.On a Monday: NEIL, confidently wrong and already writing the next one. See the Confident Guess.
Sycophancy
The tendency of AI to agree with you and praise your ideas, because it's built to be helpful and pleasing.On a Monday: it called your plan excellent. It calls most plans excellent. See the Agreeable Assistant.
Bias
When AI repeats unfairness that was in the data it learnt from, for example in who it suggests for a role or how it describes people.On a Monday: a good reason a person always checks anything to do with hiring, pay or customers' circumstances.
Automation bias
The human habit of trusting a computer's answer over our own judgement, especially when we're busy.On a Monday: "it's usually right", said about the thing nobody has checked since March.
Model drift, or update changes
When an AI starts behaving differently because the model underneath was updated, or the data it works from changed.On a Monday: Derek saying "it never used to do that", and being right.
Prompt injection
Hidden instructions inside a web page, email or document that try to make an AI do something its user didn't ask for.On a Monday: one reason agents that read your inbox shouldn't be able to send money or files without a person saying yes.

Data and safety

Shadow AI
AI tools people use for work that the business hasn't approved or doesn't know about, often on personal accounts.On a Monday: very common, rarely malicious, and the starting point of Before We Switch It On.
Personal versus work account
Business versions of AI tools usually come with different terms about how your data is stored and used than free personal ones. Check the terms for the tool you use.On a Monday: the same tool, two very different answers to "where did that customer list go?"
Data retention
How long an AI provider keeps what you type and upload, and whether it can be used to improve its models. Settings and terms vary by product and plan.On a Monday: worth one person finding out properly, once, and writing it down.
Personal data
Anything that identifies a living person: names, emails, phone numbers, addresses, notes about them. In the UK it's covered by data protection law (UK GDPR).On a Monday: the line most teams' first AI rule is about. Ask your data protection lead, not the AI.
AI policy
A written statement of how a business uses AI: what's allowed, what isn't, who decides and who checks.On a Monday: a policy written for the handbook gets ignored. One the team helped write gets used.

General explanations for people at work, not legal, technical or data protection advice. Missing a word? Email hello@charliejacks.uk.